1.2 Trends in Travel Services: Freedom and Customization

Travel, at its core, is about exploring the unknown and pursuing freedom. However, traditional group tours often restrict travelers' freedom and individual needs. Tourists are bound by fixed itineraries and schedules, making it difficult to truly experience the freedom and joy of travel. As the economy grows and living standards improve, more people are willing and able to spend more on better travel experiences.

The rise of free and customized travel services has had a profound impact on both the tourism industry and consumers. For the industry, this trend has driven service innovation and upgrades. Tourism companies must abandon the traditional "one-size-fits-all" service model and instead offer more diverse and personalized services to meet the needs of different travelers. This shift not only enhances the competitiveness of companies but also promotes the sustainable development of the entire industry.

This trend has also given rise to new professions such as travel customizers, local guides, and travel photographers. These professions are not only in high demand but also offer considerable income levels. According to Ctrip's "2023 Ctrip Travel Customizer Portrait," as of October 2023, the demand for customized travel orders increased by 330% year-on-year, surpassing 2019 levels by 30%. During peak travel periods, some top travel customizers can earn monthly incomes of 80,000 to 100,000 RMB. On social media platforms like Xiaohongshu, local guides who offer well-planned itineraries, understand local specialties, and provide innovative travel experiences are highly recommended by users, making it easier for them to attract customers.

For consumers, free and customized travel services offer an unprecedented travel experience. Travelers are no longer passive recipients but the main actors in their journeys. They can customize their itineraries based on their interests, time, and budget, enjoying a more comfortable and free travel experience. This approach not only allows travelers to deeply understand the local culture but also brings them more joy and satisfaction during their trips.