3.3 Analysis of Cryptocurrency and Web3 Users

Cryptocurrency investors constitute a unique user group. They not only have significant wealth accumulation but also possess extensive investment experience, making them highly perceptive of emerging technologies and market trends. This group focuses on long-term value allocation in investment strategies, with occasional speculative behaviors, demonstrating diverse investment philosophies. Regardless of the commercial ecosystem, they represent high-net-worth and highly potential user resources.

From the perspective of user age distribution, the primary user group of cryptocurrencies is concentrated in the middle-aged and young adults. This age group is currently in their prime, maintaining high openness and acceptance of new technologies and ideas. Specific data reveals that 51.8% of respondents are between 26 and 35 years old, constituting the core force in this field. Users aged 19 to 25 and 36 to 45 account for 21.9% and 22.8% respectively, demonstrating the broad appeal of cryptocurrencies across different age groups. Relatively, the proportion of cryptocurrency holders over 46 years old is lower, but this does not hinder the younger generation from becoming the main force in this field.

Further analysis of users' education and income levels reveals that cryptocurrency investors generally have high educational backgrounds and incomes. The survey shows that 53.5% of respondents have a bachelor's degree, while 21.9% have a master's degree or above. In terms of income, 46.4% of respondents have a monthly income per capita ranging from 10,000 to 30,000 RMB, with another 14.3% having an income ranging from 30,000 to 50,000 RMB.

Based on this background and analysis, we can clearly see the overlap between cryptocurrency investors and high-end customized travel consumers. Both groups share characteristics of high education, high income, and interest in unique experiences.

Therefore, for the tourism industry, customizing travel services for cryptocurrency investors is undoubtedly a market direction worth exploring. They not only have strong consumption capabilities but also are interested in novel and unique travel experiences. From luxury hotels to boutique accommodations, from extreme adventures to cultural exchanges, various customized travel services have the potential to become new hotspots they seek.